"The tipping point is the biography of an idea, and the idea is very simple. Ideas, and products, and messages, and behaviors spread just like viruses do...."
- Malcolm GladwellIn this melting pot of a world we dwell, trends and creativity are influenced by an assortment of ideas and cultures. From fashion, to films, to music & art. Influences are shaped and molded throughout history and most certainly play a major part in all that we do. This video, appropriately named Influencers, lays down a short yet beautifully effective look into the minds of some of America's foremost trend and style connoisseurs. Directed by Paul Rojanathara and Davis Johnson, Influencers really strikes a cord with the LifE KiT family. As with any budding brand we truly believe in what we do. A select few are among us. They are the movers and the shakers of the conventional. These individuals are not different for the sake of being different, because honestly they can’t help it. Their voices are the authority of cool and their movements are mimicked by the masses. Some refer to them as prophets of social trends or as visionaries of the next big thing. Plenty of others contribute their unconventional wisdom to the creativity, enlightenment, and Boxless thinking that moves us all forward. All true of course…let’s just call them “The Influencers.” -LK




















